When The Sweeney Zone partnered with Shop the Mart to create the Shoppertunity experience during DECA’s 2026 International Career Development Conference, they needed a simple way to manage registrations, payments, and attendee communication.
With thousands of students and advisors attending DECA in Atlanta, the event gave participants a unique opportunity to explore AmericasMart Atlanta, one of the largest wholesale trade centers in the world. The venue spans more than 7.2 million square feet across three interconnected buildings and is typically open only to wholesale buyers, retailers, and industry professionals.
To support the event, The Sweeney Zone used Hybridley to manage registrations and attendee information leading up to the experience.
The Challenge
The Shoppertunity event wasn’t a typical one-person registration process. Many attendees were registering as part of high school groups, with advisors purchasing tickets for multiple students at once.
The team needed a system that could handle payments, keep registration information organized, and make it easy to communicate with both advisors and attendees as the event approached.
Organizers also wanted access to reporting tools that would allow them to track registrations, review payments, and make updates when necessary.
The Solution
Hybridley provided a single platform for registration management, payment processing, and attendee communication.
Using Stripe integration, attendees and advisors could complete registrations and payments online. Group registration features allowed advisors to purchase multiple tickets in a single transaction rather than requiring each student to register separately.
Because many attendees were affiliated with high schools and educational programs, organizers were able to organize registrants by school and maintain communication throughout the registration period.
Registration opened approximately two months before the event, giving organizers time to promote the experience and manage attendee activity leading up to the conference.
Managing the Event
Throughout the registration period, organizers used Hybridley’s administrative dashboard to monitor registrations, review payment information, and make real-time updates when needed.
Having registration data, payment information, and attendee records available in one place reduced the amount of manual coordination required and gave organizers a clear picture of how registrations were progressing.
Real-time access to registration information allowed organizers to quickly make corrections, process attendee changes, and respond to questions leading up to the event.
The result was a straightforward registration process for advisors and students and a simpler management experience for the event team.
Results
The Shoppertunity experience successfully connected DECA attendees with a behind-the-scenes look at one of the country’s premier wholesale marketplaces while providing organizers with the tools needed to manage registrations and attendee information efficiently.
By centralizing registration, payments, reporting, and communication, Hybridley helped support the event from registration through event day.
Highlights
- Supported registration for the Shoppertunity experience during DECA ICDC 2026
- Enabled secure online payments through Stripe
- Simplified group registration for advisors and student organizations
- Organized attendees by school and registration group
- Provided real-time access to registration and payment reporting
- Enabled QR code-based check-in and on-site attendee processing
- Streamlined event management leading up to the experience
About Hybridley
Hybridley helps organizations manage registrations, communications, and attendee experiences through a flexible platform built for conferences, educational programs, meetings, and live events.
